About Us
We build execution intelligence for modern retail.
In-store execution has always been essential, but it is only effective when it is measurable. ShelfAlign was built to solve a systemic industry challenge: if you cannot measure it, you cannot fix it. We deliver AI-Powered shelf compliance and execution intelligence that helps CPG organisations measure real shelf performance accurately and act on it during the store visit, not weeks later.
OUR BACKING
Enterprise Foundations
While ShelfAlign operates as a focused retail solution, it is powered by a global technology powerhouse with a proven track record in enterprise-level data analytics and software development. This backing allows us to bring massive technical resources to every retail aisle:
Global Engineering Scale
Our platform is maintained by a team of 250+ agile developers and designers.
Certified Data Security
We operate under ISO 27001:2013 standards, ensuring your retail data is handled with the highest global security protocols.
Deep AI Heritage
We leverage over five years of dedicated experience in computer vision and image recognition, specifically for the consumer-goods sector.
Global Support Network
With a presence across North America, the UK, the UAE, KSA, and Pakistan, we support distributed retail networks across 12+ time zones.
OUR PURPOSE
Building Confidence for Retail Leaders
We build systems that help leaders act with confidence. At ShelfAlign, we believe in-store execution should not break when scale increases. Modern retail teams deserve:
Visibility that matches reality through automated analysis.
Fast, accurate measurement across large, distributed networks.
Clear in-aisle guidance for field teams to fix errors on the spot.
Consistency across regions, categories, and store formats.
OUR PLATFORM
What We Build
ShelfAlign integrates real-time shelf measurement with execution intelligence and enterprise governance. Unlike traditional reporting tools, we turn data visibility into immediate corrective action.
Automated Planogram Compliance measurement driven by objective AI scoring.
Instant on-shelf KPI calculation, including Compliance Percentage, On-Shelf Availability, and Out-of-Stock items.
In-aisle correction guidance via the In-Store Execution Assistant mobile app.
Closed-loop execution that detects, fixes, and confirms issues within a single visit.
OUR EXPERTISE
Backed by Deep Engineering Expertise
ShelfAlign is developed by a cross-functional team of product leaders, engineers, and AI practitioners with deep domain expertise. We help enterprises identify and implement high-impact use cases, from proof of concept to full production — driving measurable value across the CPG industry.
"We don't just show what's wrong, we help your teams to fix it."